Out-of-home Advertising
Out-of-home advertising is focused on marketing to consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats can be static, backlit, or digital.
According to OMAC, Out-of-home advertising increases the number of connect points with consumers and engages consumers on different levels.
Hexabomb Studios has two OOH opportunities for its clients to think about, Sanitizements Media which has over 1,500 advertising faces in Canada to choose from, and an exclusive opportunity at First Canadian Place that caters to the Affluent & Influential executive market.
Sanitizements Media
The Sanitizements Media © opportunity is geared to provide advertising brands an unprecedented advertising experience through a positive, innovative and measurable OOH platform.
This unique service offers serious value for brands in the following ways:
- Perfect gender segmentation (...not a lot of wastage!)
- Physically interacting with the brand by way of push pump (...thus engaging the viewer!)
- Located in positive, high traffic spaces (...not located above toilets!)
- There is "good-will" associated with our platform (...we provide free hand sanitizer!)
This growing network of venues captures the hearts and minds of niche demographics including, but not limited to: Students, Socially Active Canadians, House-Hold Decision Makers, and more! Your advertisement receives unparalleled face-time due to placement in highly visible and captive locations. Sanitizements Media has niche advertising opportunities for just about every "hard to reach" demographic, and this is what helps separates them from the competition. Sanitizements advertising faces are out in the open for the public to freely engage with, not hidden in washrooms, dimly lit hallways, or low foot-traffic subway platforms.
Sanitizements Media is Canada´s fastest growing portfolio of static Out-of-Home (OOH) advertising, reaching over two million Canadians daily! Sanitizements Media delivers static advertising campaigns with unparalleled value and exposure. This media platform is inherently measurable, so tracking a true Return-on-Investment (ROI) is possible.
First Canadian Place
First Canadian Place (FCP) is an impressive 72-storey office and shopping complex located in the heart of Toronto´s business district. The building houses 10,000 office employees and records a daily pedestrian traffic of 84,000 people. FCP serves as a modern day town square for Toronto's downtown business community. It offers the ideal venue for people to mix business with pleasure.
FCP Key Features Include:
- 120 stores in three levels of Carrera marble
- 6 sit-down restaurants with award-winning wine lists
- Over 30 Food Court and Market Place eateries
- Licensed patios and a landscaped parkette
- Medical centre, optometrist office and dental clinics
- Full-service spas, beauty salons, barber shop
- Banking and financial planning services
- Dry cleaning and shoe repair
- Post office and courier services
The Opportunity is:
- Executive Parkette is a sold out underground garage with over 1000 parking stalls.
- It is open and available to its high net worth clients 24 hours a day, 7 days a week.
- The entrance to the underground garage is accessible from both Adelaide and York Streets.
- It is the main parking hub for FCP and the Exchange Tower.
- Your advertisement is seen by 5000 targeted individuals every week!
- This is an average of 20,000 impressions per week! (based on COMB multiple of 4)
Target the elusive Affluent &Influential demographic:
- 5000+ people per week
- 20,000+ impressions per week
- Avg age: 35+
- Avg salary: 250k+ per year
- Occupations: Investment Bankers, Lawyers, Investors, Insurance Brokers, Traders, etc...
- Hobbies: Golf, Yachting, Driving, Swimming, Vacationing
- Demographic Category: Affluent & Influential
Only 2 spots available!
Current Client: Jaguar LandRover.(February 1, 2010 - December 31, 2010)
For more info, please contact us.